UPN + WB (RIP) = CW

in a shocking announcement today, CBS corp daddy les moonves talked of the formation of a new channel called CW in place of fledgling networks WB and UPN. merging the content of the two stations into what they hope to be competitive programming against the big 4 (ABC/CBS/FOX/NBC) CW will be a 50/50 partnership with warner bros and CBS. as to which shows will be pushed aside in the merger only time will tell as they make announcements in may.

this sounds promising, but i just have to ask...CW? who agreed on that name?