watch the new sony bravia ad: paint

at this point, the sony bravia ads have become event advertising. ever since the classic "balls" ad was released last year, the highly viralled commercial has been passed around as an example of how wonderful and simple a product ad can be.

this time around, sony bravia upped the ante by shooting a colorful explosion (literally) that took 10 days to shoot, 250 cameras and then a team of 60 people over 5 days to clean up. directed by music video director jonathan glazer, may i present "paint"

sony bravia - paint

and of course just as a reminder, here's the now classic ad "balls"

sony bravia - balls